Pre-loved entry point
Context
eBay is forecasted to generate $1.5B GMV globally in 2023 in Re-commerce. As consumers become more environmentally conscious and seek high-quality, affordable and sustainable clothing options, the demand for secondhand fashion is likely to grow even further, especially within Gen Z customers.
Problem
eBay is not an inspiring platform. The majority of eBay users arrive with a clear purchase intention and leave once the transaction is complete. Additionally, eBay customers complain about the platform's inability to understand their preferences, resulting in irrelevant content due to a lack of personalization.